Knowledge Highlights 9 February 2026
Essential best practices to mitigate greenwashing
As businesses strive to communicate their sustainability efforts, the risk of greenwashing - misleading or unsubstantiated environmental claims - continues to pose significant reputational and financial risks.
In this article, the second of a series of articles relating to greenwashing published on Medium, Allen & Gledhill Partner (Chief Economist) Elsa Chen and the Global Reporting Initiative’s (“GRI”) Dr Allinnettes Adigue highlight actionable best practices, supported by real-life case studies, to ensure transparency, credibility, and compliance.
The authors stress that, in an era of tightening regulatory scrutiny, businesses must prioritise transparency and accountability. Adopting frameworks like the GRI Standards not only protects against greenwashing but also builds trust with consumers, investors, and regulators. By ensuring credible sustainability claims, companies can safeguard their reputation and contribute to a more transparent, sustainable future.
To read the article, click here.
